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March 26, 2023

How FemTech has Helped Shatter Myths About the Female Body

with podcast guest

Lisa Falco


Lisa Falco works in the FemTech sector, the specialist interface between medicine and technology, focusing on how data can be used to better understand the human body. She has an MSc in Engineering Physics from Chalmers, Gothenburg, and a PhD from the EPFL in Lausanne, Switzerland, and she’s the author of Go Figure! The Astonishing Science Of The Female Body. Lisa is also the former Head of Data Science at Ava Women, the maker of the Ava bracelet (one of the multiple devices I use and love), and she’s spent her career developing algorithms to decipher the menstrual cycle and help women get pregnant faster.

In this episode, we talk about how FemTech can empower women, why we need to remember that technology should support – not replace – your understanding of your body, why Lisa became interested in working in FemTech, why diversity is crucial in all professions, data privacy concerns around FemTech, and so much more. I hope you enjoy this conversation about how technology is changing the landscape of women’s health!

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  • How FemTech helps women and empowers us around our health
  • The importance of staying informed as the FemTech industry grows
  • Technology should support – not replace – your understanding of your body
  • How Ava chose which parameters to include in their tracking data
  • What chronobiology tells us about fluctuations in body temperature
  • Why Lisa became interested in working in FemTech
  • How attitudes have evolved when it comes to including women in research
  • Lisa’s hope for FemTech as a tool for helping women to push for change in the healthcare field
  • We need to be strong advocates for ourselves
  • Why diversity is crucial in all professions
  • Data privacy concerns around FemTech
  • Fascinating insights about the menstrual cycle in Lisa’s book, Go Figure!
  • The uterus’ role in selecting the best embryo
  • Differences in immune responses between men and women
  • How your hormones influence the different symptoms you experience throughout the menstrual cycle


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Stasha Washburn

Bloody Brilliant Business

Stasha Washburn, The Period Coach, is the founder of Period Coaching School, international speaker, author of The Revolution Will Be Bloody and Bloody Brilliant Business,

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